The Most Luxurious and Sustainable Red Carpet Outfits of the 2024 Grammys

Was slow fashion left out of the Grammy Awards? We evaluated the sustainable red carpet and found some details about the Grammys 2024 outfits.

Best red carpet looks at the 2024 Grammys
We can’t deny it: we found stunning outfits on the Grammys red carpet, but was this a sustainable red carpet? Were there any sustainable looks at the Grammys?

As far as we could find, not really, which is something we deeply care about as an event with the reach of the Grammys is an excellent opportunity for statement outfits and celebrities’ contributions to raising awareness on fashion sustainability issues.

On this article we talk about:
most prominent issues regarding sustainability in fashion
slow fashion as a sustainable fashion practice
designers and outfits at the Grammys
how can you contribute to a slow approach to fashion
Sustainable Fashion and Grammy Awards
Impactful events such as the Grammys draw worldwide attention and can influence us all. Celebrities are drawing media coverage and, through their following on social media, attracting great public interest. Hence, drive inspiration. Chances are you’ve been affected positively by something a celebrity did or said, the same way you might have tried to copycat a celebrity style.

Celebrities take on a sustainable red carpet
Do you remember the iconic tutu skirt Carrie Bradshaw wore during the opening credits of Sex and the City? The $5 tutu was sold for $52,000, more than six times its estimate on Julien’s auction block “Unstoppable: Signature Styles of Iconic Women in Fashion” next to Audrey Hepburn or Princess Diana outfits on Jan. 18, 2024.

We will discuss this: celebrities share responsibility sustainably, especially to build a more sustainable red carpet.

Carrie Bradshaw Opening Credits Sexy and the City
Shutterstock
At the Grammy Awards, celebrities were sporting 2024 spring’s biggest trend: sheer gowns. It was a night of pure dazzling and avant-garde fashion, where celebrities made bold statements with glamorous outfits and fashion-forward gowns without visible sustainable statements.

Grammy Awards: a potential sustainable red carpet for luxury fashion brands
According to Statista, in 2023, 12.4 million Americans watched the Grammy Awards ceremony. This figure shows an increase from the previous year but still represents the third-smallest TV audience in the history of the broadcast. Nevertheless, news about the Grammys is all over the media and the 2.6 million followers of the Grammys on Instagram, plus each nominated artist’s social media presence, proves our point. Millions of people worldwide, directly or indirectly, get the message.

The Grammys also have an app, compilations on stores and streaming services, YouTube, community bloggers, live streaming, Twitter and Facebook. The Grammy’s reach combined is, at the least, interesting. In 2023, the Grammys got 800K+ mentions. We also found that the #1 source of Grammy’s mentions last year was Pinterest. The top post by engagement was a TikTok video with comments on celebrity outfits. Thus, the ceremony can be the perfect stage for sustainable fashion.

The difference between slow fashion and sustainable fashion
The Slow Fashion Movement is about slowing down and choosing consciously. We empower and educate fashion consumers for a sustainable future.

Sustainable fashion encompasses several processes and practices to reduce the social and environmental impact of the fashion industry. It is fashion that is ethically made and environmentally friendly.

Slow fashion is a sustainable fashion practice, opposite to fast fashion and related to the slow movement, advocating for respectful practices in textile and clothing production, distribution and commerce, processing people, the environment and animals.

Why slow fashion matters?
Current data show that fashion is the second-highest polluting industry in the world producing 4% of total global greenhouse gas emissions, producing 20% of global freshwater pollution.

Data on Fast Fashion and pollution, statistics from the Roundup
Who were the Grammys 2024 red carpet sustainable fashion designers?
We followed Good on You brand ratings about sustainability to analyse how sustainable was the Grammys red carpet, and this is what we found:

Taylor Swift wore a white strapless Schiaparelli gown.

Overall rating: Not good enough.

Olivia Rodrigo chose a Versace white gown.

Overall rating: not good enough.

Janelle Monae chose a custom creation by Armani Privé.

Overall rating: not good enough.

Dua Lipa was styling a disco ball outfit from Courrèges.

Overall rating: not good enough.

Miley Cyrus went for a Margiela gown.

Overall rating: very poor.

Lenny Kravitz’z sheer Rick Owens.

Overall rating: very poor.

John Legend’s was on a Saint Laurent blouse.

Overall rating: it’s a start.

What is our overall rating for the Grammys fashion? Not good enough.

How to embrace Slow Fashion?

Start by defining your style based on your lifestyle and daily activities. Find some helpful information on embracing a circular wardrobe, an environmentally friendly and sustainable approach to fashion that emphasises reducing, reusing, and recycling clothing. Daniela Guerrero created an amazing post bout Reducing Fashion Waste: Strategies for a Circular Wardrobe to help you understand circularity in fashion. If you want to develop your slow fashion wardrobe, create a sustainable wardrobe, clean your closet and discover your authentic style, Elle Mireles and Merlina Carolina wrote From Excess To Essence: Develop Your Slow Fashion Wardrobe, a post that goes step by step to shift from excess to essence. If you want to learn how to curate your capsule wardrobe, we can help you understand how to create a collection of essential pieces that align with your fashion personality.